sbez hot sauce

Project Goal: Build e-commerce + subscription infrastructure for restaurant founders pivoting to CPG


Industry: Food & beverage, CPG, restaurant pivot

Services:

  • E-commerce platform build (Shopify)

  • Subscription business setup and operations

  • Web design & development

  • Owner training and documentation

What I Built

Brand & Digital

  • Shopify site designed around Spencer's neon, graphic label artwork

  • Bold, eye-catching design matching the provocative sauce branding

  • Mobile-optimized product pages and checkout

Operational Systems

  • Subscription platform implementation (multiple frequency and box options)

  • Fulfillment workflows for individual orders and subscription boxes

  • Inventory tracking tied to subscription volume

  • 10+ step-by-step guides and video walkthroughs for managing subscriptions

  • Customer service scripts for subscription inquiries

  • Monthly revenue reconciliation process

The Outcome

For the Founders:
Trained to manage all e-commerce and subscription operations independently while navigating temporary restaurant closure.

For the Business:
Launched CPG revenue stream with predictable recurring subscription income. Restaurant's cult following transferred to online customer base.

The Approach:
Built for operator confidence, not just customer experience. Every backend system documented. Every edge case anticipated. The founders needed to feel in control, not dependent.