sbez hot sauce

Role: Freelance

Sbez came to me as a restaurant brand with a cult following, a bold visual identity built around Spencer's neon label artwork, and a founder ready to pivot into CPG. The goal was to build the e-commerce and subscription infrastructure that would let the business survive a temporary restaurant closure and turn an existing fanbase into a recurring online customer base — fast.

Industry: Food & beverage, CPG, restaurant pivot

Services:

  • E-commerce platform build (Shopify)

  • Subscription business setup and operations

  • Web design & development

  • Owner training and documentation

What I CREATED

Brand & Digital

  • Shopify site designed around Spencer's neon, graphic label artwork

  • Bold, eye-catching design matching the provocative sauce branding

  • Mobile-optimized product pages and checkout

Operational Systems

  • Subscription platform implementation (multiple frequency and box options)

  • Fulfillment workflows for individual orders and subscription boxes

  • Inventory tracking tied to subscription volume

  • 10+ step-by-step guides and video walkthroughs for managing subscriptions

  • Customer service scripts for subscription inquiries

  • Monthly revenue reconciliation process

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