future gin
Role: Freelance
I designed, developed, and wrote copy for Future Gin's website, translating their iconic bottle design into a wider brand fit for the digital world. For a special holiday collaboration with Upstate, I created packaging for a gift set celebrating women-founded businesses, community building, and giving back — blending east and west coast design sensibilities into a single cohesive object.
Industry: Spirits, Lifestyle
Services:
Brand Expansion
Web Design & Development
Copywriting
Packaging Design
Product Photography
What I created
Brand Expansion — Future Gin had a strong bottle and a logo; what it didn't have was a brand world; I developed the visual language, color, texture, and tone that turned a single iconic object into a system that could live across digital and physical touchpoints
Website — built to borrow the energy of the bottle without just being a blown-up label; the site expanded the new brand language into a full digital experience with its own logic and voice
Holiday Collaboration Packaging — two distinct brands sharing one object is a delicate problem; the Future Gin x Upstate gift set had to feel collaborative rather than compromised, with both identities present and neither one dominating
Product Photography — shot to match the brand world we built, giving Future Gin ownable imagery that felt as considered as the bottle itself
Press — the collaboration earned coverage in LA Mag's holiday gift guide, reaching exactly the audience Future Gin was built for
