lets meet in the middle

lets meet in the middle

Strategic operations + brand systems for founders & CEOs building from the inside out.

I work as a Fractional Chief of Staff and brand strategist for early-stage companies, designing the operational infrastructure and creative identity that turn vision into sustainable growth.

Ways We Can Work Together

Most designers create beautiful work that doesn't reflect how a company actually operates. Most operators build great systems but struggle to communicate their value externally. I do both—which means your brand isn't just pretty, it's true. The way you present to the world matches the way you actually work. My engagements are always custom to your needs and budget.

  • For founders who need strategic and operational support but aren't ready for a full-time hire.

    • What this looks like:

      • Embedded partnership: 10-20 hours/week as your strategic right hand

      • Operational infrastructure: Building OKRs, workflows, team cadences, documentation

      • Strategic projects: Board prep, fundraising support, hiring, retail partnerships

      • CEO leverage: Running cross-functional initiatives, managing complexity, translating vision into execution

      Best for: Seed-stage founders (team of 5-15) scaling quickly and needing systems to support growth

      Engagement: 3-6 month minimum, flexible hours, monthly retainer

  • Tactical support for specific operational or strategic challenges

    Examples:

    • Launch strategy & go-to-market planning

    • Project management system setup (Notion, Asana, ClickUp)

    • Founder workflows & team onboarding documentation

    • Pitch decks & investor communications

    • Process design for specific functions (sales, operations, customer success)

    Best for: Pre-seed to seed-stage founders who need targeted help on specific initiatives

    Engagement: 4-8 weeks, defined scope, project fee

  • For founders who have operational clarity and need to translate it into compelling external experiences

    • What this looks like:

      • Brand strategy & visual identity: Positioning, messaging, tone of voice, visual systems, packaging design

      • Digital experiences: Website design & development (Shopify, Squarespace, WordPress), e-commerce setup, email marketing systems

      • Creative direction: Photography, copywriting, UX structure, brand collateral

      • Integrated approach: Design that reflects your internal values and operational reality, not just surface aesthetics

      Best for: Founders who've built strong operations and culture internally, and need their brand to authentically communicate what makes them different

      Engagement: Project-based (4-12 weeks) or retainer for ongoing creative support

Book Discovery Call

the way i work

I started in brand and design, but kept gravitating toward the messy middle—the gap between founder vision and day-to-day execution.

I’ve learned that structure isn't a constraint. It's the foundation that lets you move fast without breaking things.

Now I work at the intersection of operations and brand strategy. Whether I'm designing an OKR framework or a visual identity, I'm translating vision into form in a way that feels intentional and sustainable.

I bring a calm, strategic presence to the messy, meaningful process of building something real. I listen deeply, ask the right questions, and build systems that reflect how you actually want to run your business. I believe in structure that supports freedom, in building with both clarity and soul, and in staying aligned with what matters most even when things get complex.

What I'm really good at:

  • Stepping into chaos and leaving behind clarity

  • Designing systems people actually use, not theoretical playbooks

  • Running high-stakes projects that need to be done right and done fast

  • Being the strategic thought partner founders need but rarely have time to find

case studies

Web Design & Development / E-Comm & Subscriptions

Web Design / App Store Graphics

Art Direction / Organic Social / Email Marketing / Art Direction / Web Design / Print

Brand / Organic Social / Email Marketing / Paid Media / Art Direction / Web Design / Packaging

Brand Expansion / Web Design & Development / Packaging

Visual Identity / Web Design