paprika partners
What I CREATED
Rebrand of Visual Identity — the existing identity leaned too heavily on orange and read more startup-generic than distinctly Paprika; I evolved the system with a new logo that speaks to the partnership they create with their clients, a richer palette that’s inviting but ownable, grain texture inspired by ground paprika, and a visual language that could hold its own against their competition
Copywriting & Brand Voice — the "stay spicy" ethos needed to show up in language without being heavy-handed; I developed a voice that was warm, dry, and direct — accounting for the modern business owner without making it a statement every time
Web Design — designed a site that matched the energy of the clients Paprika was attracting; editorial layout, strong typography, and enough personality to make you forget you're looking at an accounting firm's website
Print Collateral — brand materials designed to carry the same intentionality as the digital presence, so the brand felt consistent wherever a client encountered it
Role: Freelance
Paprika Partners is an accounting firm built for a new generation of business owners — founders who never saw themselves in the traditional financial services mold. The brand had the right ethos and a loyal client base, but the visual identity and web presence hadn't caught up to the practice they'd actually built. I came in to sharpen the positioning, evolve the visual system, and find a voice that could make "your books, handled. Your margins, on fire." feel at home on an accounting firm's website.
Industry: Financial Services, Accounting
Services:
Rebrand of Visual Identity
Copywriting & Brand Voice
Web Design
Print Collateral
